TBC Global

Helping Brands Be Human

Jon Burkhart started the world’s first blog dedicated solely to real-time marketing in 2010 and co-authored (with Grant Hunter) a book on real-time marketing called Newsjacking: The Urgent Genius of Real-time Advertising published by Thames & Hudson in April 2013. He builds real-time content labs in agencies  -- from designing the physical space to hiring staff to re-working approval processes. He also leads workshops for his own consultancy Real-time Content Labs and for British Design & Art Direction (D&AD). He's worked with clients like Adidas, Dove, Samsung, Sony and Philips and agencies like AKQA, Lean Mean Fighting Machine, iris, Cheil, Edelman, etc. 

 

Jon Burkhart: Author, Content Strategist, Social Strategist, Copywriter, Keynote Speaker

Jon’s the co-author of Newsjacking: The Urgent Genius of Real-time Advertising and founder of content marketing consultancy TBC Global where he leads content strategy, influencer marketing, social media marketing, storytelling and content creation workshops for brands and agencies. He's led social media and content training for British Design & Art Direction (D&AD) and currently leads it for the Marketing Agencies Association (MAA). 

In 2010, he co-founded the world’s first blog dedicated to real-time and reactive creativity called Urgent Genius. A seasoned keynote speaker, Jon speaks at marketing conferences in Europe and the States. In fact, he's one of very few people to speak six years in a row at the world's largest tech/marketing conference South By Southwest Interactive (SXSWi) where he now serves on the Programming Committee. He also leads the content strategy committee of SEAT (Sports and Entertainment Alliance in Technology) which is the largest gathering of marketing and tech directors for pro sports teams. Previously, Jon was social content director at Iris Worldwide. 

Content Strategy & Creation Workshops and Keynote Highlights: 

Deloitte Digital, Google UK, Accenture, Chivas Regal, Samsung Europe, Channel 4, Lovin’ Dublin (TimeOut for Ireland), Sugru, Ebay, Naked Comms, Edelman, DDB Canada, IAPI (Advertising Practitioners of Ireland), ISBA (The Voice Of British Advertisers), Book Marketing Society, The MAA (Marketing Agencies Association)

Sport + Content Workshops and Keynotes Highlights: 

Sports And Entertainment Alliance In Technology (SEAT) in London & Vegas (awarded ‘most-engaging speaker’ in London. Got an actual trophy), Vancouver Whitecaps (MLS Soccer), Digital Sport Conference at Villa Park, Birmingham, Irish Sponsorship Summit in Dublin, European Sponsorship Association, LISTEX (London International Snowsports Trade Exchange) Forum, Sports Fan Engagement (Manchester at The Etihad Stadium), Premiere Sports Network Fan Engagement (London)

Conference Speaking Highlights:  

South By Southwest Interactive (Last 6 Years) 

Sports & Entertainment Alliance In Technology (SEAT) London & Las Vegas 

Passport Marketing Conference (Vilnius, Lithuania and Tallinn, Estonia) 

Other Conferences: Digital Shoreditch, Social Media Week, Ad Week Europe, SASCon Manchester, We Are Social Media’s Beat The Buzz, The DMA (Direct Marketing Association) Real-time Marketing Conference

Speaker Topics: 

Content Strategy, Real-time Content, Creativity/Brainstorming/Lateral Thinking, LEGO Serious Play, Innovation/Tech Trends, Sport + Content + Tech Content Creation, Social Media Marketing, Influencer Marketing, Brand Storytelling