TBC GLOBAL

London, United Kingdom

London United Kingdom

Jon Burkhart started the world’s first blog dedicated solely to real-time marketing in 2010 and co-authored (with Grant Hunter) a book on real-time marketing called Newsjacking: The Urgent Genius of Real-time Advertising published by Thames & Hudson in April 2013. He builds real-time content labs in agencies  -- from designing the physical space to hiring staff to re-working approval processes. He also leads workshops for his own consultancy Real-time Content Labs and for British Design & Art Direction (D&AD). He's worked with clients like Adidas, Dove, Samsung, Sony and Philips and agencies like AKQA, Lean Mean Fighting Machine, iris, Cheil, Edelman, etc. 

 

HOW TO BE BETTER AT BRAINSTORMS

Use Jon’s patented Constant Curiosity framework to turn questions into insights. Why do your customers need or want what you offer? What's unique, unusual or useful about them? Using provocative inquiry, you’ll discover which ‘firecracker questions’ will help you find more "aha moments" that lead to better stories.

 

Who are your top curiosity beacons from your childhood?

In a keynote at WPP in London, Jon told the story of his two neighbours who allowed him to 'patrol the neighbourhood' and protect the street with ice cream as payment. It started with Jon's curious question & these two adults encouraged him by playing along and turning his question into a 'business' much to the delight of 7 year old Jon.

 

Jon Burkhart leading a Firecracker Storytelling workshop for the Alliance of Independent Agencies.

“Workshop 3 of our Alliance of Independent Agencies Diploma with the brilliant Jon Burkhart was all about storytelling. Thanks to Jon Burkhart, and team for the most memorable, high energy, crazy (in the best possible way) workshop!!!” - TMS Account Executive