London, United Kingdom

Jon Burkhart started the world’s first blog dedicated solely to real-time marketing in 2010 and co-authored (with Grant Hunter) a book on real-time marketing called Newsjacking: The Urgent Genius of Real-time Advertising published by Thames & Hudson in April 2013. He builds real-time content labs in agencies -- from designing the physical space to hiring staff to re-working approval processes. He also leads workshops for his own consultancy Real-time Content Labs and for British Design & Art Direction (D&AD). He's worked with clients like Adidas, Dove, Samsung, Sony and Philips and agencies like AKQA, Lean Mean Fighting Machine, iris, Cheil, Edelman, etc.

HOW TO CREATE A CULTURALLY RELEVANT BRAND

Which brands have a right to ride the wave of popular culture? Jon wrote the 1st ever book on this topic & his Real-time Relevance framework will guide you to cultural significance. You’ll see how spur-of-the-moment stories can become the heartbeat of your brand. You’ll learn how, by constantly engaging on social media, brands can become indispensable.