TBC GLOBAL

London, United Kingdom

London United Kingdom

Jon Burkhart started the world’s first blog dedicated solely to real-time marketing in 2010 and co-authored (with Grant Hunter) a book on real-time marketing called Newsjacking: The Urgent Genius of Real-time Advertising published by Thames & Hudson in April 2013. He builds real-time content labs in agencies  -- from designing the physical space to hiring staff to re-working approval processes. He also leads workshops for his own consultancy Real-time Content Labs and for British Design & Art Direction (D&AD). He's worked with clients like Adidas, Dove, Samsung, Sony and Philips and agencies like AKQA, Lean Mean Fighting Machine, iris, Cheil, Edelman, etc. 

University lecturer

FAN-DRIVEN STORYTELLING: A MASTERCLASS FOR GRAD &

UNIVERSITY PROGRAMMES

 

Do you know what your Dynamic Difference is? What sets you apart from your fellow classmates? Do you believe in the power of YOUR OWN FAN STORY? You have an ORIGIN & EXHILARATION story that Jon will help you find. Once you get your own story straight, you can then help your employer effect change in the hearts & minds of their fans. Then & only then can you find better ways to show the value of THEIR FAN STORIES to grow audiences & revenue. Together, in this original edge-of-seat workshop, Jon will activate curiosity and inspire optimism. This is the best way to deepen trust & build relationships internally. It's time to become firecracker strategic storytellers who are more prepared to embrace the unexpected twists and turns of working for teams & brands in 2024.

 
 
“Huge thanks to Jon Burkhart for taking the time to speak to my MARK 301 class! His exciting personality brought a fun energy to our class.”
— Marketing Student
“Learning about the concept of “firecracker” speeches truly gave me insight on how to become a better speaker and researcher. Overall a very exhilarating class to say the least!”
— Finance Student